Yamaha’s Brand Ambassador for scooters, Ms. Deepika Padukone, launched the Yamaha Female Riding Training Program (YFRT), the first of its kind in India, today morning in Chennai. At the event, Ms. Padukone also unveiled a new white color paint option for the Yamaha Ray. The Ray is the first Indian automobile to be entirely assembled by an all women work force and YFRT extends Yamaha’s commitment towards supporting women. The YFRT aims at encouraging women to ride and teaches them to do so safely. Yamaha believes that the training program will bring in more footfalls at their showrooms and hence the YFRT program will be conducted at the dealerships before eventually moving on to schools and colleges. The program has a duration of three hours or thereabout, and covers various aspects of riding such as handling, riding posture, cornering, braking, turning, general riding, etc. It also teaches the female riders about the importance of proper riding gear and the basic knowledge on the usage and maintenance of the vehicle. The YFRT serves as a platform for Yamaha to lure female audience towards the brand which has been selling only motorcycles before the advent of Ray. The company expects that scooters will contribute to 40-45% of their total sales by 2015, with south India being the prime market. The Ray, powered by a 7.1 PS 113cc engine, launched in September 2012. Yamaha managed to sell 35,000 units on the year of launch and plans are in place to push its sales up this year. Yamaha is setting up a factory near Chennai with an annual capacity of 1.8 million which will go on stream by 2014. The factory will initially cater to scooters and Yamaha also has plans to export vehicles from this plant owing to Chennai’s strategic location as an export hub. The company plans to sell more 5 lakh motorcycles in 2013 out of which around 2 lakh units are expected to comprise of scooters. Right now Yamaha exports about 1.5 lakh units annually and it expects the number to increase after the inauguration of the Chennai plant. India Yamaha Motor’s strategy for next few years is to strengthen its presence in the scooter segment and that could mean there are more scooters in the pipeline.
[via Indian Motos Blog]
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