The Vespa LX125 marked the iconic Italian scooter brand’s third attempt at cracking the India two wheeler market. Previously, Vespa entered India twice with Bajaj and LML as its collaborators. The scooter brand’s popularity started diminishing as Indians witnessed the birth of new era, the commuter bikes and eventually Vespa’s presence started dying down. Vespa re-entered India last year to tap the huge automatic scooter market, hoping that it would be third time lucky but the retro design and the classic image of the Vespa were negated by an overly premium pricing. Since its launch in April 2012, the Vespa LX125 managed only about 25,000 units while the total scooter market stood at 1.94 million vehicles. Honda with its Activa and Aviator is a clear leader of the segment while TVS Wego, Suzuki Swish, Mahindra Rodeo and Hero Maestro are the other volume players who have a bigger chunk of the pie than the Vespa LX125. Piaggio tried its bit by offering a hefty discount on the scooter during the festive season which saw a notable improvement in the sales. Now, the company has officially brought down to Rs. 59,960 from Rs. 66,661 which is a slash of Rs. 6,700. The price reduction would boost the appeal of the retro scooter and make it accessible for a wider customer base.
[via Indian Motos Blog]
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