Hero MotoCorp starts exporting 100cc commuters to Latin America; plans to step up exports

by Paul Joseph on February 2, 2013 · 0 comments

Hero MotoCorp has stepped up its export operations by reportedly shipping its first major lot of 100cc motorcycles to three Latin American countries – El Salvador, Guatemala and Honduras. The Hero MotoCorp was a new entity launched by the Hero group after they parted ways with Honda. The world’s largest two wheeler manufacturer in terms of volumes is bullish about export operations and is targeting to export its products to 30 nations. The bike maker is eying on emerging two wheeler markets in the continents like the Latin America, Africa and Central America. With Honda’s engine technology still being the core of the Hero’s bikes and the fact that the bikes are very affordable, Hero MotoCorp hopes that 10% of their total sales would come from export markets. Hero MotrCorp, after the split from Honda, has entered into a technical tie up with America’s Eric Buell Racing, a former associate of Harley Davidson. However, the possible outcome of the tie up is still unclear. It’s to be noted that Bajaj Auto, Hero’s main rival already has significant presence in few of the markets the later is targeting. Economic Times reports that Hero may explore the possibilities of local assembly in some of the overseas markets if the volumes justify. [Source: Economictimes.Indiatimes.com ]

[via Indian Motos Blog]

Follow us @automobileheat – lists / @sectorheat

Follow us @automobileheat - lists / @sectorheat

Leave a Comment

Previous post:

Next post: