Vespa showcases its art installation at Kala Ghoda Art Festival 2013

by Paul Joseph on February 4, 2013 · 0 comments

Vespa scooters has showcased its art installation at the ongoing Kala Ghoda Art Festival 2013 in Mumbai. The art installation depicts the origin of Vespa which can be rooted backed to Wasp (Vespa in Italian). As the history says, when the world’s first scooter codenamed MP6 was designed by an Italian aeronautical engineer Corradino D’ Ascanio. Mr. Enrico Piaggio on his first sight described the scooter as “Sembra una vespa!” which means “It resembles a wasp!” and thus the iconic scooters got their name. Vespa India in order to celebrate the scooters origin, has brought the art installation which is half scooter and half wasp. The installation portrays the visual similarities between the actual wasp and the Vespa scooter. The head of the wasp resembles the mud guard of the scooter. The antennae resemble the steering and the curved abdomen of the wasp reminds us of the downward sloping engine. “Vespa is a timeless work of art deeply rooted in history and rich in cultural heritage. It is one of the world’s most iconic brands, sharing a very close association with art and fashion. We believe in celebrating and constantly bringing to fore its magnetism and charisma.”, said Mr. Ravi Chopra, Chairman and Managing Director, PVPL The Kala Ghoda Art Festival 2013 takes place between 2nd and 10th of February.

[via Indian Motos Blog]

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