Triumph may not assemble its big bikes in India sighting low demand

by Paul Joseph on February 8, 2013 · 0 comments

Triumph Motorcycles, the British two wheeler marque which came to Delhi Auto Expo with all of its models promised to enter India in a big way. The company had announced that it will set up an assembly plant near Bengaluru and import its large capacity bikes in the form of CKD (Completely Knocked Down) kits and assemble it locally in order to get a price advantage over other international players like Ducati, BMW etc,. However, the proposed assembly plant has been delayed and the ground breaking ceremony never happened. The plans further took a plunge when Mr. Ashish Joshi, Managing Director of Triumph Motorcycles India quit his job all of a sudden. He is yet to be replaced. Livemint reports that, according to few of its sources, Triumph Motorcycles has decided not to assemble its big motorcycles in India as the market study suggested that the demand is too low to justify local production. Besides, the proposed factory will not be ready before 2015. The company is reportedly planning to import the bikes from its Thailand manufacturing facility. While importing bikes like Triumph Street Triple 675, Daytona 675 and Bonneville with engines smaller than 800cc would shoot up the prices, importing bikes with engines bigger than 800cc, like the Speed Triple, Tiger and Rocket III could prove lucrative since the ASEAN trade agreement allows zero custom duty on export of bikes displacing more than 800cc. Triumph Motorcycles is expected to make announcement later this year regarding the dealerships, sales and delivery expectations. Triumph’s latest reversal of plans comes in as a sore news for biking enthusiasts who were expecting affordable yet world class Triumph bikes. [Source: ]

[via Indian Motos Blog]

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