by Paul Joseph
September 5, 2011
Featured
Looking to hit back at its competitor BMW that has collapsed it from the topmost position in the Indian luxury sector from Mercedes Benz, a leading German auto major have planned to introduced more than ten brands in coming 3 years for getting back the numero uno position by the year 2015. Mercedes Benz is taking efforts to regain topmost position in India. On the other hand, BMW said that it is not ready to give in the position just now and would take the leadership by making it to a new level of customer satisfaction and brand positioning. It has also been added that the new products launched by the company will even include small cars of the company. On its losing numero uno position in the luxury car market in India to compatriot BMW, Mitra said: “We are the market leader in all the segments we are present, except the E-class… The actual game of numbers will start when all luxury manufacturers will have their all products here.” Mitra also said that, when the company has its complete range of products in coming 3 years, Benz is going to get its number one position. Mercedes Benz lost its leadership and number one position to BMW in the year 2009. Almost 3,247 units had been sold by Mercedes Benz as against 3,619 units of BMW. In the year 2010 also, almost 5,819 cars had been sold by Mercedes Benz as compared to BMW’s 6,246 units. (more…)
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by Paul Joseph
August 23, 2011
Featured
Recently, Mercedes- Benz India has launched the new generation SLK 350 in New Delhi. Built with an extremely distinctive design and a sporty outlook, mirroring the sharp ancestry of SLA- AMG and the SL class, this car is sure to lure car lovers. Adding another feather in the cap to Mercedes-Benz India’s luxury car range, this engineering wonder for the first time introduces the ‘Magic Sky Control’ panoramic vario-roof. Debashis Mitra, Director, Sales & Marketing, Mercedes- Benz India said, “The New SLK 350 is one of the most revolutionary products to come from the stable of Mercedes-Benz. Demonstrating the rich blend of sophistication with the latest in design and technology, the car is a testament to our continued endeavor to offer a thrilling experience to our customers. With its powerful innovative features and state of the art technology, the car proves not just to be an exhilarating experience to the driver but also a visual delight, consolidating its status as a benchmark product world over.” The company stated that, it gives the comfort of driving as per its dynamic design transforms the roadster into a sporty look at the touch of a button. (more…)
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