by Paul Joseph
March 12, 2011
Featured
Honda Bikes, the world wide head in two-wheelers market get aggressive in India after its exit from Hero Honda, its joint venture with the Hero Group. Honda Motorcycle & Scooters India (HMSI), its fully-owned arm set up in 1999, plans to launch two new motorcycles every year, expand its reach and bring in a new mass market 100cc bike. “Honda always wants to be in the Number One position. Right now, we are in the fourth position, not very far from the third player. We want to be among the top three players (in India), and very close to the No 2 player,’’ said Shinji Aoyama, President & CEO, HMSI, in an interview last week. Aoyama said Honda would like to fill the gaps in its portfolio. ‘‘Whatever we didn’t not have in our product portfolio, we would like to fill. For instance, we would like to enter the inexpensive product segment, and bring in a core product in the entry-level 100cc segment. This product will make us really aggressive (in the market),’’ he said. It has an 110cc bike in the Twister, but it’s a niche product targeted at urban youngsters. It is clear that Honda is looking for a more mass market bike. “The short term plans will not be driven by events at Hero Honda but long term; there will be a huge difference. Single-mindedly, the world leader will think differently. Things will change dramatically,’’ said Naresh Rattan, head of marketing & sales, HMSI. So far, Honda Motor Company was operating in India through both Hero Honda and HMSI. A joint working group decided on the line of models for both. The ventures were not to disturb each other, but play a complementary role, so that together Honda enjoyed a 60 per cent market share. ‘‘That horizon will change. Honda will bring in more core products now,’’ said a senior Honda executive.
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by Paul Joseph
March 7, 2011
Featured
Royal Enfield Bullets are being rolled out from Chennai, Tamil Nadu. Royal Enfield recently released this wonderful video (2.25sec) to pay tribute to it’s home land. The video is featuring Chennai city and people who are associated with making Bullets. The most important point is, absence of extras like celebrities, models, tag lines. Instead of making a polished factory with models Royal Enfield has been chosen the actual shop floor and employees to shoot the film. Some of you might have already watched this video, if you have not yet go ahead and watch the video. Stay subscribed Subscribe to Wheelosphere In A Reader Subscribe to Wheelosphere by Email Related posts: Renault Planning To Exit From Chennai Project Renault is planning to exit from Chennai project.Renault,Mahindra and Nissan… Royal Enfield Launched Two More Bullets Royal Enfield is responding to the rumours saying that it… Royal Enfield 500 Enduro Concept Royal Enfield after a short break made re-entry to Indian… Video:- Quality Control The Do It Yourself Way!! We are sure some of you must have visited atleast… Royal Enfield previews furious Enfield Fury at Carole Nash Motorcycle Live 2010. Royal Enfield the oldest motorcycle brand displayed a more furious…
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